UNIVERSITY OF WESTERN SYDNEY.
Packaging, Brand Identity, Social Media, Web Design, Digital Marketing
THE BRIEF:
For my third-year self-directed project, I created The Sweet Course, a vegan ice cream brand focused on unique flavours and inclusivity. The goal was to develop a brand identity, packaging design, social media presence, and an e-commerce website.
THE SOLUTION:
I designed a versatile, lively logo and packaging that reflects the brand’s fun, inclusive nature while appealing to health-conscious consumers. The design elements, including a vibrant colour palette and playful typography, were chosen to create a strong, recognizable brand presence.
To establish the brand online, I developed a social media campaign that showcased product highlights, brand values, and interactive content to engage potential customers. This included eye-catching visuals, promotional posts, and storytelling elements that emphasized the brand’s mission. Additionally, I designed a user-friendly e-commerce website, allowing customers to browse flavours, learn about ingredients, and seamlessly make purchases.
