The Burrows Studio & Brain Health Hub.
Brand Identity & Packaging Design
The Brief:
Create design assets for a brain health program targeting early childhood sectors, emphasizing modifiable factors like physical activity, Mediterranean diet, brain exercises, social connections, sleep routines, and mental health resilience. These assets will be used in co-design workshops with parents, children, and educators to refine program content and delivery. Outputs include educational games, rewards charts, and guidelines for schools and parents to support ongoing engagement in brain health activities. The program aims to educate children on the importance of these factors for brain health and dementia prevention in a fun and memorable way.
The Solution:
Brain Health Heroes is a group brief created in the Burrows Studio for Brain Health Hub. I was active in the initial creation of the characters and entirely creating the logo designs and mockups for packaging and book layout. Brain Health Heroes is an interactive activity book for young children that educates and promotes healthier lifestyle behaviours through completing engaging activities and storylines throughout the book. Children are encouraged to make healthier choices throughout the book, following each character representing vital roles of a healthier lifestyle such as diet, physical and social activities, mental health and cognitive function. The personification approach helps young children to visualise and interact with the book, as it becomes tangible instead of traditional teaching methods.
Apps Used:
- Illustrator
- Photoshop
-Indesign
-Procreate
