UNIVERSITY OF WESTERN SYDNEY.
Brand Identity, Packaging, Illustration, Marketing.
The Brief:
Create a card game centred around questions about growing up with immigrant parents, aimed at fostering reflection and recognition of patterns to aid in healing trauma among second-generation immigrant children.
The Solution:
This social design project introduces a card game to foster understanding among families with immigrant backgrounds. Positioned in an interactive pop-up at Sydney's Pitt Street Mall, the game features questions about growing up with immigrant parents, prompting reflection and potential healing. Timed for school holidays to maximize family participation, the event includes a creative colouring activity for children. Inside the pop-up, a shop offers the card game for purchase, with a free sticker included with every transaction.
Apps Used:
- Illustrator
- InDesign
- Photoshop
- Procreate
